Space Shifting Electronic Media and Films

Question: Discuss about theSpace Shiftingfor Electronic Media and Films. Answer: Introduction Network Society is an expression that was invented by Stein Braten in 1981which described a society that is governed by improved technology and information systems. Apparently, it relates to the changes that affect the social, political, cultural and political aspects of the society (Smoot et al, 2011). However, there are other sociologists (Manuel Castells) who have come up with other related studies that support Bratens study. Space Shifting Space shifting is whereby an electronic media, films, documents or videos are transferred from one device to another and viewed from there. It enabled these things to be accessed and viewed from a device different from that which they were stored in (Castells, 2011). Therefore, it means that the format of the information or data in question must be changed to be able to suit the required or current digital view option. This shifting has brought so much effects to the society in relation to the social, political and ethical aspects which include: It has made it easier for people from different geographical regions to socialize more especially through the use of internet and mobile phones. This kind of network society can be used by different political groups to convey their messages, challenges and complaints to the government and the authorities (Castells, 2008). These networks are used through the access of the internet by these groups of people who may have the desire to protest. It has led to the disruption of the traditional levels of power. This means that the chances of people losing their ethical values and codes is high. Timeless Time This was realized by Manuel Castells after he discovered how structural changes to the society (economy and culture) had affected the relevancy of space and time. This refers to the management of time and making it suitable for ones work schedule. It means that the activities that one has to do must be within the time period set for them to take place (Castells, 2007). Castells argues that in the modern technology world or age, there have been these challenges that have come up and have affected the working schedules of people. The new technology change has brought a variety of changes into the world that are completely different from the previous. Timeless time does not refer to the actual disappearance of time but the fact that it is being ignored. The changes include: It enables one to be in one place at different times or doing different activities at once. E.g. listening to music and reading an online article or browsing. It also enables different people from different geographical regions to communicate at the same time therefore sharing ideas and opinions on different subjects e.g. through skype. However, there are other scientists who have different arguments about the network society. Sociologist Zygmon Bauman argues that it is idealistic and Utopian while Frank Webster argues that it puts so much emphasis on influence of technology on humans and Nicholas Garnham says that network society is just an extension of industrial capitalism and therefore does not focus on all the staged of industrialization which is wrong. Conclusion Castells argument on network society are valid because he says that it has caused so many changes in the society especially in terms of globalization in general. Therefore, network society if very useful when effecting changes in the society. References Castells, M. (2007). Communication, power and counter-power in the network society.International journal of communication,1(1), 29. Smoot, M. E., Ono, K., Ruscheinski, J., Wang, P. L., Ideker, T. (2011). Cytoscape 2.8: new features for data integration and network visualization.Bioinformatics,27(3), 431-432. Castells, M. (2011).The rise of the network society: The information age: Economy, society, and culture(Vol. 1). John Wiley Sons. Castells, M. (2008). The new public sphere: Global civil society, communication networks, and global governance.The aNNalS of the american academy of Political and Social Science,616(1), 78-93.