Synovate Survey Shows Ascending Singaporean Spending Power Essay Example for Free

Synovate Survey Shows Ascending Singaporean Spending Power Essay Synovate survey shows ascending Singaporean spending power. Synovate, a leading global market intelligence company, today released information from the 2005 Synovate PAX media survey that showed rises in wealth, product and service ownership and improvements in lifestyle across Singapores affluent residents. The Synovate PAX survey tracks media, prosperity and influence in eleven markets across the Asia Pacific region – Singapore, Hong Kong, Korea, Malaysia, Thailand, Indonesia, Philippines, Taiwan, India, Australia and Japan. Wanda Gill, Media Director for Synovate in Singapore said that the affluent of Singapore were enjoying high confidence and spending power. In just the last few months, our constantly-updated tracking has enabled us to watch Singapores ever–increasing confidence translate into higher product ownership, increasing purchase intentions and improving lifestyle. The Synovate PAX results for 2005 show that the average monthly household income of the Lion Citys affluent residents has risen from US$4,826 to US$5,456 – a 13% relative change. With greater household wealth, these Singaporeans are rewarding themselves with purchases of top tier luxury and consumer items and steady increases in property ownership and investment, Ms Gill said. The Synovate PAX survey allows marketers to get a full picture of Singapores affluent consumers – what they watch, read, buy and how they feel about advertising and branding – enabling them to target their marketing efforts. Ms Gill said that the 2005 results painted a picture of Singapore as the quiet powerhouse in relation to other markets in the region. While Hong Kongs wealthy are conspicuous consumers and buy items for their fashion status, Singaporeans tend to be more considered in distributing the fruits of their labours. Singapores elites still spend – and spend a lot – but our data shows they wont get their wallets out on a whim. Marketers must appeal to this lack of pretension and realise Singaporeans are not as status-conscious as people from Hong Kong or as acquisitive as the wealthy of other South East Asian economies which are less mature. Singaporeans are comfortable in their skins and are more likely to buy to make their lives easier, Ms Gill said. The Synovate PAX survey delves into peoples attitudes to brands and advertising via a series of psychographic statements. Some of the findings for Singapore were: * 11. 5% of Singapores elites agreed with the statement that they are among the first to buy a new product or gadget. This is below the regional average, showing that Singaporeans are less in a rush than other markets, waiting to see if the item fits into their lifestyle. More than two thirds of Singaporeans agree that paying for quality is worthwhile. * 46. 9% wealthy Singaporeans prefer to buy well known brands, well over the regional average of 41. 1%. * Singaporeans show a focus on lifestyle with 41. 5% agreeing that a home with modern appliances is important to them – this compares to the regional average of 38. 7% and 28. 9% in Hong Kong. Theres an indulgent streak across affluent Singaporeans, with one of the highest levels of agreement to the statement I sometimes like to treat myself to something special. 8. 2% of PAX respondents agreed in Singapore, with only Sydney-siders more indulgent (62%). The regional average is 48. 5%. Synovate PAX also covers product and service ownership, purchase intention over the twelve months to June 2006 and lifestyle. * As a major regional business hub of Asia, it would be expected that a great deal of business travel originates here. However, from June 2004 to June 2005, we have seen a 22% increase in Singapores affluent taking off on one or more business trips. Around 28% of these PAX respondents travel for business. But Singapores elite still find time to relax – more than 50% have taken one or more leisure trips in the year to June 2005 too. * An all-time high number of 38. 6% of affluent Singaporeans now own laptops or notebooks, up from 31. 9% in June 2004. * Likewise, ownership of a mobile phone with Internet access hits an all-time high – it stands at 37. 7% and shows steady increases for every quarter measured. This continuing trend is good news for mobile manufacturers and 3G networks and service offering planners. Indeed, more than 92% of affluent Singaporeans own a mobile with or without Internet access – they are here to stay and all these people will upgrade as mobile content becomes more and more compelling. * Digital dominance seems more and more inevitable as we observe relentless increases in Singaporean ownership of devices like MP3 players (up to 23. 1%, a rise of a quarter over the year before), digital video cameras (43. 7% now own these, up from 35. 9%) and digital still cameras (more than half of affluent Singaporeans own these an increase from 41% in 2004). Indeed, the love ffair with digital is truly blossoming. * Its fair to say that the marketers of LCD or plasma televisions have enjoyed a good year. They close to doubled their market size, with the number of wealthy Singaporeans already owning one of these TVs rising from 7. 6% to 12. 7%. And theres still a great deal of upside, with 10% expressing the intention to purchase this top tier item in the next 12 months. * Car ownership impressively jumped for the second consecutive year. At the end of June 2005, 60% of cashed up Singaporeans owned one, up from 56. 6% at the same time last year. This is an especially good sign of confidence in this very expensive place to own one – the reduction in COEs would play a significant role in this as well. And indicating that the trend is set to continue, 11. 7% of respondents intend to purchase a private vehicle over the next twelve months. * Singapores love affair with football / soccer continues – a third of PAX respondents read about it, watch it or attend games. This is up from 29. 5% last year. In fact, Singapore is really getting sporty tennis, badminton, basketball and golf all showed higher levels of interest too. With more disposable income, Singaporeans have also been getting cultural. More people have attended a concert, opera, ballet, live theatre, art gallery and museums. * The interest in quality wine continues to gain momentum. Spending on quality wine has dramatically increased from US$144 in 2004 to US$223 in 2005. This is a massive 55% relative increase. * The number of elites of the island state who own a second property is up to 10. 6%. Increases in people living in an owned property have been registered as well – 22. 9% of PAX respondents own their homes.

The Importance of Dinosaur Discoveries Essay example -- Anthropology E

The Importance of Dinosaur Discoveries When a paleontologist makes a discovery about Dinosaurs it is usually a celebrated event and will appear on all sorts of covers of magazines and even newspapers, with good reason. These discoveries are often quite exciting for a few reasons. The whole experience of finding a fossil that is hundreds of millions of years old is quite an adrenaline rush, but the fact that each discovery has the ability to answer questions in relation to evolution is quite amazing. Each finding of Dinosaur remains can help answer questions of how that certain species evolved from another. If our species can fully understand how Dinosaurs evolved, maybe in the future we can learn something about our evolution. Without discoveries from the past how is our society supposed to persevere and learn from mistakes that may lead to our own extinction, and who to learn better from than perhaps the dinosaurs that have gone through many stages of evolution and have faced extinction. The finding that will be discussed is the discovery of a new type of long- necked Sauropod Dinosaur named Rapetosauras, in the country of Madagascar (National Science Foundation). It was found by two groups of scientists. One group was headed up by Dr. Catherine Forster of SUNY Stony Brook and the other was led by Dr. Curry Rogers of the Science Museum of Minnesota (National Science Foundation). The paleontologists in total found a skeleton that possessed a set of 80 to 90 vertebrate from the neck all the way down to the tail (National Geographic). The two teams also discovered two nearly complete skulls, one from a young Rapetosauras and another from an adult (National Geographic). The Rapetosauras is a type of Dinosaur called a Titano... ...4 (Primary Source) Hartman, Joseph, Krause, David, and Rogers Raymond. †Stratigraphic Analysis of Upper Cretaceous Rocks in the Mahajanga Basin, Northwestern Madagascsar: Implications for Ancient and Modern Faunas.† The Journal of Geology vol. 108 (2000) : 275. Parsell, D.L. â€Å"Skeleton of New Dinosaur â€Å"Titan† found in Madagascar on National Geographic.com.† 1 August 2001. National Geographic News. 4 April 2004 â€Å"Brachiosaurus† Enchanted Learning.com. 2004. 4 April 5 2004 â€Å"New Long-necked Dinosaur Discovered in Madagascar.† Office of Legislative and Public Affairs. 1 August 2001. National Science Foundation. 5 April 2004

Hamlet’s Construction of Sanity Essay

In William Shakespeare’s Hamlet many characters appear to suffer from what appears to be mental instability, most notably Hamlet, Ophelia, and Gertrude. The apparent â€Å"madness† of these characters develops and drives the plot, which results in the play’s tragic ending. It is the reader’s responsibility to decipher which characters are actually mentally ill and which are merely pretending. Furthermore, it is important to keep track of which characters believe other characters are mentally ill. The most important of these is Gertrude, Polonius, and King Claudius’ belief that Hamlet is mad. Gertrude’s suspicion is confirmed by Hamlet’s slaying of Polonius and then shortly after his discussion with the ghost of King Hamlet, whom his mother cannot see. Shortly after the ghost leaves, Hamlet tells his mother, â€Å"No, in despite of sense and secrecy,/Unpeg the basket on the house’s top. /Let the birds fly, and like the famous ape,/To try conclusions, in the basket creep/And break your own neck down† (III. IV. 196-200). In this passage Hamlet instructs his mother to tell King Claudius what has happened. When Claudius discovers the apparent madness of Hamlet this begins a large series of events that leads to the death of all of the main characters. The above passage uses a simile, personification, and a pun to draw the reader’s attention to its importance. The most noteworthy of the figurative language comes in this line, â€Å"Unpeg the basket on the house’s top† (III. IV. 197). The line instructs Gertrude to reveal to Claudius the events that just transpired. However, to â€Å"unpeg† â€Å"the houses top† is a pun, which refers to tricking Claudius (the houses top) into believing that Hamlet is indeed insane. This line is followed by a simile: â€Å"Let the birds fly, and like the famous ape/To try conclusions, in the basket creep† (III. IV. 198-199). According to the footnotes, the story of the famous ape is no longer known, so it is impossible to understand the allusion and what comparison Shakespeare is trying to make. However, it is presumed that the audience of the day would understand the reference. For modern reading it simply shows the reader it is an important passage because of the use of figurative language. In addition, it is important to notice the use of the word â€Å"basket† in this passage. The line, â€Å"Unpeg the basket on the house’s top† (III. IV. 197) appears to be a saying similar to â€Å"letting the cat out of the bag† i. e. revealing a secret or telling Claudius what happened. Moreover, the second use of basket seems to refer to Claudius’s mind or head. This strengthens the pun uses earlier in the â€Å"houses top† by referring to what Claudius is thinking, or should think about Hamlet. The above quote sets up a huge piece of dramatic irony in the play. The audience is aware that Hamlet is not truly insane because they have seen the ghost and understand Hamlet’s intentions. However, Gertrude and Claudius are unaware of this and merely think that Hamlet has gone mad. This prompts Claudius to banish Hamlet and ask the King of England to execute Hamlet upon his arrival in England. Upon Hamlet’s return to Denmark the king makes new plans to kill Hamlet, which results in the deaths of Gertrude, Claudius, Hamlet, and Laertes. The use of figurative language in the above passage helps to drive the dramatic irony in the play. Hamlet wants his uncle, King Claudius to believe he is mad. The line, â€Å"To try conclusions, in the basket creep† (III. IV. 199) refers to Hamlet’s desire to trick Claudius into thinking he is mad. Hamlet wants Claudius to come to the conclusion the Hamlet is insane, although he really is not, so Hamlet can achieve his revenge. This passage is extremely important to the action of the play. These lines set up the action for the rest of the play and incite Claudius, Gertrude, Ophelia, and Laertes to take action in some way or another. It is here that Shakespeare begins to set up for the dramatic denouement where all the main characters die. The actions of Hamlet coupled with the dramatic irony that Shakespeare is establishing make these lines extremely important to the outcome of the play. Shakespeare’s use of figurative language here draws the reader’s attention to the importance of these lines.

An Organization s Knowledge Management Essay - 1406 Words

1.0 Introduction Knowledge management is defined as the productive handling of information and resources within a firm for best decision-making process (Jashapara 2010). The main objective of knowledge management within an organisation is to enhance performance by empowering personnel to obtain, share and employ their collective information in order for them to make the right decisions when required (Sokhanvar, et al., 2014). Knowledge management entails more than technologies used for tracking or sharing information, it is also about creation of practice, developing trusted content and forming networks within and outside the organisation. In order to understand about an organisation’s knowledge management practice, one needs to understand the organisational structure in which it is found. Some organisation’s culture dictate the manner in which people interact and collaborate as regards to information is handled for the success of the organisation. Such organisations indoctrinate their employees on the value of knowledge and the significance of collaborating with each other. In addition, such organisations have support structures that facilitate this process such as mentorship programs. On the contrary, that do not act on their resources and information because they do not have mechanisms that support networking, collaboration and sharing of information. This consequently leads to a situation of negligence by the employees and to the detriment of the organisation. The paperShow MoreRelatedKnowledge Management and Organizational Knowledge882 Words   |  4 PagesNowadays, successful organizations adopted the socio-technical systems information and knowledge management has become increasingly importance to businesses. Knowledge Management process continues to enable managers and employees with valuable understanding of their business environment and knowledge to make strategic business decisions. 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The Industrial Revolution Essay - 595 Words

The Industrial Revolution The Industrial Revolution is a term usually applied to the social and economic changes that mark the transition from a stable agricultural and commercial society, to a modern industrial society relying on complex machinery rather than tools. There have been numerous debates to the use of this term because the word revolution suggests sudden, violent, unparalleled change. Even though there was an unparalleled change in the world, it was by no means sudden nor violent. The worlds social and economic structures changed due to marvelous inventions and innovations. These inventions and innovations led to a factory system of large-scale machine production and greater economic specialization. Britain is†¦show more content†¦In India, this idea of industrialization had a complete opposite effect. Indias economy survived on two major markets; the cotton market and the agricultural market. The cotton was grown by hand, picked by hand, and weaved by hand. Because of this, Indian cotton and cotton products were the best in the world and they carried a best in the world price. Beautifully hand woven cotton was very expensive and because of this, weavers and growers were living comfortably. But when the Industrial Revolution hit Britain, this all changed. The British (and an American man named Eli Whitney) invented new machines, such as the Spinning Jenny and the Cotton Gin, that could pick and weave cotton almost ten times faster than a hand could. Because more cotton products could be produced in a shorter time and therefore would cost less money, people began buying British cotton goods. This drove Indian cotton farmers and weavers out of work. And because of this, these unskilled workers had to move to cities or take up other jobs. For most Indians, this was impossible because they were so unskilled. No only did industrialization ravage the Indian Cotton Industry, but it ravaged Indian family traditions. 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This transition from an agrarian society meant that many people moved to cities in search of jobs. New methods of manufacturing allowed goods to be produced far more cheaply and quickly than before. However, the Revolution came with its own negative consequences. The lives of children during the Industrial Revolution were torturousRead MoreThe Industrial Revolution1633 Words   |  7 Pagesmeans of communication, factories to manufacture the products you need, places to work, and ways to travel and transport goods. And what made these possible? The answer is the Industrial Revolution, which started in Europe around the year 1730. A revolution is a major change or turning point in something. The Industrial Revolution was a major turning point in history and in the way people lived. 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The process of industrialization began to take place in America, and eventually took over the economy during this period. Entrepreneurs and inventors put together various machines and businesses to help better the country function on aRead MoreThe Industrial Revolution Essay2099 Words   |  9 PagesThe Industrial Revolution was one of the largest social and cultural movements that changed the methods of manufacturing of metal and textiles, the transportation system, economic policies and social structure as well. Before the Industrial Revolution, people used to live by season due to agriculture. They thrived on whatever food was in season. Now, as a result of the Industrial Revolution, we live regimented and almost everything that is made, is mass produced. I will discuss three major topics

Gender Issues and Sexuality in Marge Piercys Sex Wars...

Sex Wars; a title provocative enough to garner not only a second look when encountered on an overcrowded bookshelf, but undoubtedly a perfunctory lift from the shelf and a superficial perusal. If you do delve deeper into the novel by Marge Piercy you come to see that Sex alludes to gender and the relationship between men and women; not just the act. War denotes power, agency; a struggle to gain it, fought in our own cities not on some far off shores. It isnt peculiar that Marge Piercy would devote over four hundred pages to such a struggle. A prolific author of poetry, fiction and non; Piercy, a staunch feminist, always examines womens roles, especially those traditionally relegated to men. in her work. (Unknown) Sex Wars does that as†¦show more content†¦It was not until the twenty-seventh of forty-five chapters when the lives of the characters began to intertwine and the story as a whole began to take shape. By that time, the suspense had turned to longing and had begun t o feel burdensome. The setting was analogical genius. Just as American society was reconstructing its values and identity after the civil war and with the rise of the industrial revolution, so was each character. Victoria Woodhull, born into a transient poverty-stricken criminal family, envisioned, planned and executed a life of wealth and respectability for herself. Freydeh Levin, disadvantaged in wealth, heritage, familiar ties and with limited means of supporting herself carved out a niche in an oppressive society in which she not only thrived financially but created a much longed for family. Elizabeth Cady Stanton was the ideal of the time; a devoted wife and mother. Although she has attained such status she envisioned and worked for more for herself and all women, renovating society and herself. Even Anthony Comstock, the true ideal of the time: male, national and ambitious is fueled to restructure society and by doing so transforms himself. Although each personality differed g reatly, they all shared the struggle against the society of their time and their success at re-shaping themselves and subsequently society, on their own terms; therein lies the theme. In a novel so

Drivers of Product Quality Improvement †MyAssignmenthelp.com

Question: Discuss about the Drivers of Product Quality Improvement. Answer: Introduction: The goal of any business organization that gets into the market with a product or a service is to make a profit from the selling the good or the service from the customers. Before a decision is made regarding a particular product production, there must be a gap in the market that should be existing that should be catered for. The difference in this context implies a difference between supply and demand. Consumer needs are usually the main trigger towards the production of a particular commodity or service. However, how much better an organization produces a helpful product, marketing plays a critical as it determines the success rate of the same product. The marketing strategy that should be embraced by a particular organization should be in a position to convince new customers on the purpose of the product as well as maintain an existing customer. In other words, any production and marketing of a particular product or service should be aim at the sustainability of the business in th e days to come. Technology has been in the lead as far as marketing of the goods and services is concerned in the 21st century. The marketing strategy applied should be efficient and convenient to ensure that whenever an organization gets to the market will not make losses but instead make a profit. One of the products that have been doing well in the market is Anza espresso machine which provides solves a problem of making coffee in the hotel industry. In the course of this research, the concentration will be directed to marketing aspects that are related to Anza espresso and how it has been in successfully been maintained in the market in the competitive business world. One of the industries that in the global business perspective that is growing at an alarming rate is the hotel industries. The number of customers who are being served in the local and international hotels is increasing annually. The law of demands and supply tend to be applied in that with the increase in the number of the customers; the demand goes up which is relative to the increase in the profit until a certain point when the increase will be constant. Despite the market expanding, the number of organizations who are getting into the industry to utilize the opportunity is also growing at an alarming rate. After the industry started experiencing the full impact of the law of demand and supply, the only remaining thing is to come up with a mechanism to lower operational costs as well as improve quality to attract more customers and maximize profits. As a result of this Anza espresso machine which is an electronic equipment that will develop the strong coffee taste is introduced in the market. Anza espresso machine aims at reducing the number of employees who are employed in a particular organization to offer their services. When the appliance is introduced into an organization, some of the recurring costs such as salaries and allowances is reduced while on the hand they increase the quality of the services they to the customers. Anza espresso machine is ideologically designed in a manner that it enhances portability as well as save on the space. The appliance is available with white and wood details by weighing 15 Kg making it easy to carry and handle (Cruz et al., 2012). The product is meant for the Australian market and will be released at an affordable price that favors the market. One of the reasons as to why the idea of introducing the Anza espresso is due to the need of the hotel industry to revive the concept of strong coffee which is increasing on a daily basis. Despite the fact that that the concept of strong coffee exists, the experience needs to be advanced to a level that the customers will be fully satisfied. Also, in the past couple of years, coffee consumption has increased annually. The high consumption rate implies that the market is growing regarding demand and something should be done to close the gap. Black coffee, in particular, has attracted the majority of the consumers which requires a specialized tool to make it in bulk and maintain the taste as per the expectation of the customers. From the market research conducted 2014, the consumers of the black coffee are the parents. Marketing of the Anza espresso machine As stated earlier, the market is the primary success determinant as this will be showing what is required in ensuring that the customers are aware of a new product that is released in the market. For the organization to succeed in the marketing of the product, both the primary and secondary marketing techniques should be used to reach out the customers and increase the level of acceptance. Before deciding on a particular product or service marketing, it is advisable for an organization to research to ensure that it gathers the required information that will be of importance in the release of the product. Gathering of research in the market helps the organization to identify the issues that exist in the market that can lead to failure. Also, the organization will be in a position to understand the various competitors that are in the market before the release of the product and the strategies they utilize to remain competitive. Primary techniques of information gathering in this contex t include the use of surveys, Questionnaires and focus groups. The three primary methods primarily aim at meeting the stakeholders on direct contact basis to ensure that they give the information that is relevant regarding a particular activity. The interested parties in this context are all those individuals who either directly or indirectly are involved in the production as well as consumption of the product. It covers the community, the government, the consumers and the employees of the organization that is involved in the production of the product. Stakeholders engagement Involving the stakeholders enhances the acceptance rate of a particular as it develops a sense of ownership among them. For example, when the government is involved in the production of a particular product and service, it responds by giving the required standards of operation of the product. The government aims at ensuring that the laws regarding a particular product and service production are followed to the letter. Therefore, this prevents the organization from being involved in an activity that does not enhance public protection. Also, when the market and the community are participating in a production information gathering as stakeholders, the acceptance of the product or service is much higher. Some beliefs are usually within a particular community that many at times hinder the success of a product. For instance, if the community beliefs that are consuming a particular product or service will affect its people negatively, no matter how good the product and solving a particular problem, it will not be accepted. In the community, there dwells the customers and the market where an organization aims at. The consumers are the main reason as to why a particular idea is implemented. It is important to first understand the scope of the problems of the problem before being involved an attempt of solving it. When the customers are consulted before the release of a particular product, they become aware of what is going and thus when the actual implementation comes, the chances of failure of the product will be reduced. They become part of the product production an as well as they are involved in the marketing. The final and very crucial aspect of production is the employees' involvement. When the employees are involved in the production activity, there are high chances that the expectation of the organization is met with ease. An organization may proceed and gather information from the external sources, but the implementers of the ideas are the employees. When the e mployees are less involved in the decision-making process, the final product will have faults or even fail to address the issues raised by the customers. An organization involves it employees through proper communication to make them aware of the goals and what the customers' needs are. On the other hand, secondary techniques of information gathering involve use of journals, articles, and the internet (Zikmund et al., 2014). In the secondary information gathering, it involves making the organization aware of what other researchers did regarding a particular product. The research conducted saves the organization from being involved in an activity that other organizations participated in and failed. Also, the organization is made aware of the current status of the market before actualizing an idea. When the organization is aware of what is taking place outside the organization, it produces products that are in line with the expectation of the customers. Instances that may lead to the failure of the organization are avoided at all cost. The information collected using secondary methodologies is subjected to quantitative analysis through statistics and table formats. Analysis helps to determine the various factors that are to be considered in the production activity. Th e management usually, sets a benchmark which will be used in the production and when a deviation is experienced correction can be made with immediate effect. The analysis, in this case, involves the marketing strategies used by the various related companies in their production. The best strategy is adopted which promotes the success of the organization. Market Assessment and demand assessment Before the organization decides to adopt a particular marketing strategy, there is need to have an assessment done to the market to identify the various factors that may impact the process of marketing both positively and negatively. One of the assessments that should be highly considered consumption behavior of the product idea in this context Anza espresso machine. This usually starts with the feasibility study to identify the market opportunities. In the context of Anza espresso, the assessment that should conduct should focus on the factors that are making consumption of strong Black coffee go up. In this regard, the company should consider the market population that is making the hike in demand. In this case, coffee is largely consumed by the youth and the working women who prefer the beverage to other drinks such as tea (Biotto et al., 2012). Therefore, in the design of the appliance, it should consider the taste and preference of the youth and women to ensure that only what is relevant is incorporated. The taste and preference should also consider what the competitors are offering and how they should make it unique. Sustainability issues should also be considered as this will determine if the product will be long term or short term. If the factors are not favorable for the long-term success of the market, they should be avoided at all costs. In the market and demand assessment, marketing mix model should be considered. In this case, the Four Ps model is considered as they will influence customer purchasing decision. The four Ps are product, price, promotion, and place. In this context, Anza espresso is the result which is designed with features that favor usability. The machine as initially stated is portable and lightweight. The price, in this case, should be set in a way that the customers get the real values of their money. The price should also be in line within the range of the various competitors. Promotion involves how marketing will be done. In this case, Anza espresso will utilize the use of modern technology in the marketing. Finally, the place discusses the target market and the timing. Anza espresso will be made available in the Australian electrical market by 2018 according to Luan and Sudhir (2010). References Biotto, M., De Toni, A. F., Nonino, F. (2012). 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